Tier 1 content is a product, not a pamphlet. Measure it like you'd measure any marketing campaign — same NPS targets, same engagement benchmarks, same iteration cycle. If your sportsbook app targets NPS 30+, your literacy content should too.
After any content launch
Send Pulse
3 Qs · <1 min
30 responses min
→
NPS 30+
All pairs 4.0+
Ship it
→
Send Recall
7–14 days later
Did it stick?
→
NPS 0–29
or pair < 4.0
Run Full survey for diagnostics
→
NPS < 0
or Preachy < 3.0
Stop & revise content
Surveys Pick one
Pulse
3 items · <1 min · 30 responses
- NPS (0–10): Would you recommend?
- Forgettable–Memorable (1–7)
- One thing you'd change? (open)
Full
7 items · ~2 min · 30 responses (60 for A/B)
- NPS (0–10)
- 5 semantic pairs (1–7 each):
Forgettable–Memorable · Boring–Engaging
Preachy–Respectful · Confusing–Clear
Generic–Made for me
- Open-ended feedback
Recall
4 items · 7–14 days after · 25 responses
- Free recall: what do you remember?
- 2 true/false knowledge checks
- Behavioral follow-through checklist
NPS benchmarks
50+
Exceptional
30–49
Strong
0–29
Improve
< 0
Problem
How your content compares
| Category | Typical NPS |
|---|
| Streaming (Netflix, Spotify) | 50–70 |
| Gaming / sportsbook apps | 30–50 |
| Playbook “Strong” target | 30–49 |
| Traditional compliance content | Unmeasured |
Semantic pairs (1–7 scale)
| Average | Signal | Action |
|---|
| 5.5+ | Strong | Ship |
| 4.0–5.4 | Acceptable | Improve if possible |
| < 4.0 | Investigate | Check open-ended feedback |
| < 3.0 | Red flag | Content failing |
Brand DNA alarm: If Preachy–Respectful scores below 4.0, the content may be lecturing players. Revise against voice principles before shipping.
Deploy options
| Method | Setup time |
|---|
| Embeddable widget (HTML) | ~5 minutes |
| Google Forms template | ~10 minutes |
| Typeform / SurveyMonkey | ~10 minutes |
| Copy-paste into any tool | ~15 minutes |