A turnkey responsible
gambling brand.
Playbook is a free, open-source brand system — visual identity, messaging library, and 41 deployable templates — released under CC0 so anyone can use, adapt, and build on it. No permissions needed.
Open source and growing — contributions welcome.
Two Pillars. 74 Messages.
Every piece of Playbook content flows from two brand pillars. They set the tone, frame the message, and keep everything on-brand across touchpoints.
Color, Type & Logo System
A modern lifestyle palette that feels at home on a gaming platform, not a health website. All foreground/background combinations pass WCAG 2.1 AA contrast requirements.
Play — Inter 800 (ExtraBold)BOOK — Inter 300 (Light), uppercase, letter-spacing -0.03emMinimum height: 24px digital / 0.25in print
Clear space: 1× logo height on all sides
Horizontal · Full Color
Horizontal · Reversed
Stacked · Full Color
Stacked · Reversed
One Brand. Any Market.
Playbook is language-agnostic by design — built on short key messages, universal iconography, and visual storytelling that translate across markets without losing brand DNA. Five spectrums control how the voice sounds in each locale; the visual identity and core messages stay the same.
Same card, different language. The template layout, iconography, and brand voice stay pixel-identical — only the text layer changes.
affect the next spin
pasadas cambien la siguiente
تغيّر اللي بعدها
下次旋转的可能性
The default profile — peer voice, individual framing, irreverent humor, blunt directness, open comfort — ships with the repo. Operators adapt spectrums in YAML frontmatter and content markers flag culture-sensitive passages for review.
View the Cultural Adaptation Guide on GitHub →
Built-In Testing Loop
Did the content resonate? Do players remember the key message? Does adapted content work better than the default? Two ready-to-use surveys grounded in validated instruments.
Pulse
Quick signal after any launch. NPS, one semantic differential, one open-ended question. Any marketing team can run this.
Full
Diagnostic depth. Five semantic differential pairs anchored to brand DNA, plus NPS and open-ended feedback. Use for cultural fit A/B testing.
How likely are you to share this with a friend?
Results are filed via a structured GitHub issue template, building a cross-market evidence base as operators share findings.
View the Player Testing Protocol on GitHub →
41 Ready-to-Deploy Templates
Social cards, story templates, posters, email templates, venue signage, digital displays, print materials, and support/crisis screens. Each template has a production-ready HTML source and PNG render.
Jurisdiction-Ready. Adopt It Tomorrow.
Every jurisdiction has different RG requirements — mandatory disclosures, helpline numbers, age gates, self-exclusion language. Playbook handles this with a modular compliance system. Fork the repo, drop in your jurisdiction module, and every template updates automatically.
United States — Nevada
NGC regulatory requirements, NCPG national helpline, Nevada Council resources, age-21 mandatory language. All templates render with compliance out of the box.
Helpline: 1-800-522-4700
Canada — Ontario
iGaming Ontario (iGO) RG requirements, ConnexOntario helpline, age-19 mandatory language. Full compliance module ready for deployment.
Helpline: 1-866-531-2600
United Kingdom
Gambling Commission LCCP social responsibility codes, GambleAware requirements, age-18 mandatory language.
Australia
National Consumer Protection Framework, Gambling Help Online resources, state-by-state self-exclusion registers.
European Union
Cross-border responsible gambling framework covering common requirements across EU member states.
Macau SAR
DICJ responsible gaming requirements, local helpline and self-exclusion integration.
Each module is a YAML file mapping local requirements to the brand’s content system — helpline numbers, mandatory disclosures, age restrictions, and self-exclusion references. Fork the repo, drop in your jurisdiction module, and every template updates automatically.
How to Play — Game Guides
Illustrated guides that explain how games actually work — the math, the mechanics, and the house edge. Interactive guides feature scrollytelling with quizzes; reference guides are open-source markdown on GitHub.
The Complete Brand Guide
22 slides covering everything from the informed choice framework to visual identity, voice guidelines, and governance. The strategic foundation behind every Playbook touchpoint.
Get Started with Playbook
Fork the repo. Edit _brand.yml. Your brand identity cascades across every touchpoint — from social cards to venue signage to email templates.
Stay in the loop
Get notified when new templates, jurisdiction modules, and game guides drop. No spam — just meaningful updates.
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