Step 1 of 6
Brand Identity
Upload your logo and name your program.
Drop your logo here or click to browse
PNG, JPG, or SVG
PNG, JPG, or SVG
Horizontal lockup on a transparent background works best
Playbook
Step 2 of 6
Color Palette
Pick three brand colors. We'll generate the rest.
Used for headers, cards, and backgrounds
Used for highlights, pillar badges, and emphasis text
Used for buttons, stat numbers, and call-to-action elements
▶ Text, background & UI colors
Pick a dark base color, then click Apply to generate all text and background colors below
Body copy, headings, captions, and muted text on cards and pages. Hover any preview element to see which slot controls it.
Used in email, print, brochure, and brand-book templates. Not shown in this card preview.
Drives the Tier 2 subline in the preview. Also used across email, print, and web body copy.
Light text on dark cards, borders, and page backgrounds
Quiz results, limit warnings, and crisis alerts
Background color of the footer strip on dark cards. Auto-derived from primary by default.
Playbook uses two gradients by default: a horizontal accent → secondary bar at the top of cards, and a primary → primary-dark background on posters and stories. Some color combinations look muddy when blended — uncheck this to use solid colors instead.
Step 3 of 6
Typography
Choose heading and body fonts from Google Fonts, or upload your own.
Upload a .woff2, .woff, .ttf, or .otf file. The font will be auto-selected as the heading font and added to all selectors below. Single-weight fonts use synthesized bold for headings.
Every game has a house edge.
Your brain sees patterns. The math doesn't. Every spin is independent — past results have zero effect on the next one.
Used for stats, odds, and helpline numbers
1-800-522-4700 5.26% $110 in → $100 out
Controls the size of all headings and text across your brand.
Compact
Dense layouts
Default
Balanced
Spacious
Large type
▶ Individual scale values
Step 4 of 6
Cultural Profile
Five dimensions that shape how your content reads across cultures. Defaults match the Playbook base profile (Western, individualist, direct).
Want to see how these choices affect your messaging?
The Cultural Adaptation slide in the brand book previews how messages change across all five dimensions — toggle each one to see your voice come to life.
The Cultural Adaptation slide in the brand book previews how messages change across all five dimensions — toggle each one to see your voice come to life.
Step 5 of 6
Messaging
Taglines and calls to action for your brand.
Transparency-focused taglines for your "Open" pillar.
Social/sharing-focused taglines for your "Social" pillar.
Button labels and calls to action across your brand.
CTAs for tools and features (limit-setting, calculators, etc.).
Step 6 of 6
Jurisdiction & Support
Configure your jurisdiction's regulatory and support information.
United States
United Kingdom
Australia
Canada
Custom
Operator Links
Legal Disclaimers
Use {{MIN_AGE}} to auto-fill the gambling age above
Done
Review & Download
Preview your configuration, then download your brand files.
Just want the samples?
Download your configured preview cards as ready-to-use PNG images.
📦 Content Kit
Download your entire Playbook content library as structured data — messages, myth-busters, CTAs, and campaigns — with your brand values pre-filled. Ready to import into any CMS, email platform, or app.
Playbook content is designed to support responsible gambling programs, not replace regulatory compliance. Requirements for mandatory disclosures, helpline display, and player communications vary by jurisdiction. Operators should review all content with their compliance team before deployment.
Live Preview
Myth-Buster Card
Myth vs. Math
"I'm on a hot streak"
Every spin, hand, and roll is statistically independent. Your brain sees patterns. The math doesn't.
0%
chance past results
affect the next spin
affect the next spin
Tier 2 Support Card
No question
is too small.
is too small.
Free, confidential support for any question about gambling.
1-800-522-4700
Call · Text · Chat
QR
Scan for support
Co-Brand Helpline Badge
Free, confidential support 24/7
1-800-522-4700