Step 1 of 4
Brand Identity
Upload your logo and name your program.
Drop your logo here or click to browse
PNG, JPG, or SVG
PNG, JPG, or SVG
Horizontal lockup on a transparent background works best
Playbook
Step 2 of 4
Color Palette
Pick three brand colors. We'll generate the rest.
Used for headers, cards, and backgrounds
Used for highlights, pillar badges, and emphasis text
Used for buttons, stat numbers, and call-to-action elements
Step 3 of 4
Typography
Choose heading and body fonts from Google Fonts.
Every game has a house edge.
Your brain sees patterns. The math doesn't. Every spin is independent — past results have zero effect on the next one.
Step 4 of 4
Helpline & Legal
Configure your jurisdiction's support information.
United States
United Kingdom
Australia
Canada
Custom
Done
Your Brand Kit
Download your customized Playbook files below.
Just want the samples?
Download your configured preview cards as ready-to-use PNG images.
Live Preview
Myth-Buster Card
Playbook
Open
Myth vs. Math
"I'm on a hot streak"
Every spin, hand, and roll is statistically independent. Your brain sees patterns. The math doesn't.
0%
chance past results
affect the next spin
affect the next spin
Tier 2 Support Card
Playbook
No question
is too small.
is too small.
Free, confidential support for any question about gambling.
1-800-522-4700
Call · Text · Chat
Program Fact Sheet
Your logo
Playbook
Responsible Gambling Program
Why Your Organization should adopt Playbook
Playbook is an open-source responsible gambling brand system grounded in the informed choice framework. It was designed by a researcher and practitioner in responsible gambling, and is actively maintained so that new research can be incorporated as the field evolves.
Why choose Playbook
Most responsible gambling materials are produced ad hoc — inconsistent design, unreviewed claims, and little grounding in what actually influences player behavior. Playbook replaces that approach with a professionally designed brand system built from peer-reviewed research. Every message, template, and visual asset is designed to communicate gambling mechanics in ways players understand and retain.
Open-source (CC0 1.0) — no licensing fees, no vendor lock-in, fully customizable to your brand
Actively maintained by researchers — content evolves as the science of player education advances
Built on the informed choice framework — giving players knowledge to make their own decisions
Multi-format content library — social cards, support pages, print materials, and digital badges ready to deploy
Sample Content
Playbook
Open
Myth vs. Math
“I’m on a hot streak”
Every spin, hand, and roll is statistically independent. Your brain sees patterns. The math doesn’t.
0%
chance past results
affect the next spin
affect the next spin
Tier 1 — Myth-Buster Card
Open-Source Lifecycle
Playbook Repo
Generic, evidence-based content maintained by researchers — reviewed and updated as the science evolves
→
Adapt
Apply your operator brand, colours, and helpline — the configurator generates print-ready assets
↺
↓
Contribute
Share field insights and new research back to the open-source repository for everyone
←
Deploy
Distribute branded cards, pages, and badges across digital and physical channels
Partner Announcement (Instagram Post)
Proudly adopting
Your logo
Playbook
Real odds. Real tools. No fine print.
example.com/playbook
1,247 likes
your_brand We’re proud to announce that we’ve adopted Playbook as our responsible gambling program — an evidence-based brand system designed by researchers and practitioners. Learn more at example.com/playbook
Co-Brand Helpline Badge
Playbook
Free, confidential support 24/7
1-800-522-4700