A Complete Brand System, Not Just a Template
Swap in your brand colors and the entire system updates — templates, game guides, social cards, venue signage. The configurator generates a complete design-token file so everything stays on-brand without manual tweaks.
Built for Every Market, Not Just One
Compliance requirements vary by jurisdiction. Playbook's compliance mapper aligns your content to specific regulatory frameworks, while the culture adjuster and voice spectrum tools adapt tone and language for local audiences.
Replace Your RG Page With One Players Actually Use
Most operators have a responsible gambling page that nobody reads — a wall of text built to satisfy a regulator, not educate a player. Playbook is the fix: a complete, open-source brand system with interactive game guides, messaging frameworks, and ready-to-deploy templates.
The Problem
Why Operators Need This
Turnkey or white-label
Deploy Playbook as-is under its own brand, or use the configurator to white-label it with your colors, fonts, and messaging. Either way, you get evidence-based content, game guides, compliance mapping, and a complete visual identity out of the box.
Building in-house is slow and expensive
A custom RG brand system — visual identity, game guides, messaging library, training — takes 6-12 months and a dedicated team. Playbook gives you production-ready assets in days, not months.
Built by a researcher, not an agency
Playbook was designed by a gambling policy researcher with 15+ years of experience across academia, industry, and regulation — including co-developing the Positive Play Scale, GameSense, and RG Check for iGaming. Meet the creator →
Compare
Playbook vs. the Alternatives
| Playbook | Build In-House | Hire an Agency | |
|---|---|---|---|
| Cost | $0 (CC0) | $250K–$1M+ | $150K–$500K |
| Time to deploy | Days | 6–18 months | 3–6 months |
| Evidence-based content | Yes — expert-developed | Depends on team | Rarely |
| Multi-market deployment | Built in | Must build per market | Separate SOW per market |
| Staff training | Academy available | Must develop | Not included |
| Vendor lock-in | None — CC0 | Internal dependency | Contract terms |
| Brand customization | Full — configurator | Full | Limited by SOW |
Get Started
Deploy in an Afternoon
You don't need a multi-quarter project plan. Start with one asset and expand from there.
Configure your brand
Use the configurator to set your colors, fonts, and messaging. It generates brand files you can drop alongside the template.
Open ConfiguratorDownload the RG page template
A single HTML file with quiz, odds explorer, and helpline integration. Right-click, save, upload — you're live.
Download rg-page.htmlAdd game guides and widgets
Link to interactive game guides. Embed the helpline widget, myth buster, or odds explorer anywhere on your site.
Browse Asset LibraryReady to Deploy
Responsible Gambling Website Template
A single-page, self-contained responsible gambling experience — designed to replace the afterthought RG pages most operators currently have. Includes an interactive self-assessment quiz, odds explorer with game guides, myth walkthrough, support tools, and crisis helpline integration.
Drop it onto any platform as a standalone HTML file, or integrate individual sections into your existing site.
Visual Identity
Brand Book & Configurator
A full brand book with typography, color system, iconography, and tone-of-voice guidelines — designed specifically for responsible gambling communications. Everything follows WCAG AA contrast standards.
Use the configurator to set your colors, fonts, and messaging. The entire system updates in real time — including templates, widgets, and game guides.
Compliance
Regulatory Alignment Mapper Beta
Map Playbook content to the responsible gambling requirements in your jurisdiction. The compliance mapper cross-references every asset — messages, game guides, templates — against regulatory frameworks so your team knows exactly what's covered and what needs local customization.
Designed for compliance officers who need to demonstrate that player education materials meet jurisdictional standards — not just look good.
Measurement
Content Scorecard
Measure whether your responsible gambling content is actually working. The scorecard includes an NPS-style survey, engagement metrics, and a content quality rubric — so you can prove impact to your board, not just report activity.
Deploy the survey alongside your Playbook content and track how players perceive your RG experience over time.
Common Questions
What Operators Ask
Is this really free?
Yes. All brand assets on the GitHub repository are released under CC0, the most permissive license that exists. No attribution required, no per-seat fees, no legal review needed.
Will it match our brand?
The configurator lets you swap the default palette for your brand colors and the entire system updates — templates, widgets, game guides. You can also override any CSS or swap content for your own copy.
Does it meet regulatory requirements?
Playbook was designed by a gambling policy researcher with 15+ years of experience advising regulators. The compliance mapper tool aligns content to specific jurisdictional requirements. That said, always confirm with your compliance team.
What if we need help deploying?
We offer three levels of Playbook consulting:
- Configuration Sprint (1–2 days): We brand-match Playbook to your palette, configure the template, and hand back production-ready files.
- Guided Rollout (2–4 weeks): Sprint + widget integration, game guide customization, compliance review for your jurisdiction, and team training through Playbook Academy.
- Full Program (6–8 weeks): Everything above + custom messaging, player journey mapping, measurement framework, Academy certification for your team, and ongoing support.
Get in touch to scope your engagement.
Who made this?
Playbook was created by Kahlil Simeon-Rose, Ph.D. — a tenured Associate Professor at Washington State University and two-time winner of the National Council for Problem Gambling Research of the Year award. He has published 50+ peer-reviewed papers on gambling policy and co-developed the RG Check audit program, the GameSense program, and the Positive Play Scale.
Why give this away?
The gambling industry's responsible gambling content is, broadly, not good enough. We built Playbook to raise the floor — backed by academic research and designed by practitioners. Better RG tools are better for players, operators, and the industry.
Created by
Kahlil Simeon-Rose, Ph.D.
Tenured Associate Professor, Washington State University. Co-developer of the Positive Play Scale, GameSense, and RG Check for iGaming. Consultant to casino operators, lotteries, sports betting platforms, regulators, and courts across North America, Europe, and Australasia. Two-time National Council on Problem Gambling Research Award recipient. Inaugural ROGA Advisory Committee member. ~56 publications, ~900 citations.
Full background →Ready to Deploy?
Get Help With Playbook
Tell us about your platform and we'll scope the right engagement — from a 1-day configuration sprint to a full rollout with staff training.
Add Playbook to Your Platform
Open-source under CC0. Clone the repo, deploy the template, or bring in our team.