Playbook Library
The entire Playbook brand system, made readable.
Playbook is a complete, open-source brand system for gambling entertainment literacy — normally delivered as a developer repository of markdown, specs, and code. This library surfaces all of it as plain-language pages your marketing, compliance, and product teams can actually read: the foundations, the voice, the design system, the messaging, ten game guides, and the jurisdiction modules.
8 brand-book chapters
10 game guides
13 jurisdiction modules
8 sections to explore
What's inside
Eight ways into the system
Brand Book The foundations: who Playbook is, how it speaks, and how it shows up. Messaging Library Production-ready copy: taglines, messages, CTAs, myths, campaigns, and audiences. Visual Identity The design system: color, type, logo, icons, photography, and motion. Game Guides How the games actually work — odds, house edge, and the myths, in plain language. Compliance Regulatory modules across ten countries — the US and Canada state by state, plus Europe, Asia-Pacific, and the Americas, each mapped to primary sources. Glossary Gambling terms in plain language — with notes on how Playbook frames each one. Collateral & Templates Ready-to-use templates across social, print, venue, email, and broadcast. Tools & Integration Embeddable widgets, a JSON content API, and the no-code brand configurator.
It's open source, and free.
Everything here is released under CC0 — no attribution, no per-seat fees. Fork the repository, run it through the configurator to apply your own brand, and ship. New to it? Start with the Playbook overview, or get your team trained at Playbook Academy.