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Content Scorecard

Measure whether your literacy content is working — the same way you'd measure any marketing campaign. Three surveys, auto-scored benchmarks, and a clear ship-or-revise decision.

Try the Survey Widget ↓
Tier 1 content is a product, not a pamphlet. It competes for the same player attention as your sportsbook promos, your casino loyalty emails, your brand campaigns. If you'd measure those with NPS, measure this with NPS. The quality bar is commercial-grade, not "good enough for compliance."
You already A/B test email subject lines and measure campaign engagement. This is the same process for your literacy content — same tools, same rigor, same time investment.
Research Tools

Everything you need to measure and iterate

Three tools, one purpose: treat your literacy content like the product it is. Pick the one that fits where you are.

Interactive

Survey Widget

Self-contained survey you can embed in your content hub. Supports Pulse and Full modes. Auto-calculates NPS and all semantic pairs with color-coded results.
Printable

Quick-Reference Card

One-page decision tree with all benchmarks. Tape it to your monitor or print for your team. Everything at a glance.
Full Guide

Content Scorecard

Complete documentation: survey questions, methodology sources, cultural fit A/B testing, platform setup guides, reporting format, and segment notes.
Instruments

Three surveys. Pick one.

All grounded in validated marketing research methodology (Reichheld 2003, Osgood et al. 1957, Dillard et al. 2007). No research expertise required.

Pulse

3 items · under 1 min · 30 responses
  • NPS (0–10): Would you recommend?
  • Forgettable–Memorable (1–7)
  • Open-ended: one thing you'd change

Full

7 items · ~2 min · 30 responses
  • NPS (0–10)
  • Forgettable–Memorable
  • Boring–Engaging
  • Preachy–Respectful
  • Confusing–Clear
  • Generic–Made for me
  • Open-ended feedback

Recall

4 items · 7–14 days later · 25 responses
  • Free recall: what do you remember?
  • True/false knowledge check #1
  • True/false knowledge check #2
  • Behavioral follow-through checklist

What the five pairs measure

Forgettable ↔ Memorable
Message stickiness
Boring ↔ Engaging
Entertainment value
Preachy ↔ Respectful
Voice register
Confusing ↔ Clear
Comprehension
Generic ↔ Made for me
Cultural resonance
Benchmarks

How your content compares

Playbook targets the same NPS range as the products it sits alongside. Traditional compliance content doesn't even ask.

50+ Exceptional
30–49 Strong
0–29 Improve
< 0 Problem
CategoryTypical NPS
Streaming entertainment (Netflix, Spotify)50–70
Gaming / sportsbook apps30–50
Playbook “Strong” target30–49
Traditional compliance contentUnmeasured

Semantic pair scoring (1–7 scale)

AverageSignalAction
5.5+StrongShip
4.0–5.4AcceptableImprove if possible
< 4.0InvestigateCheck open-ended feedback
< 3.0Red flagContent failing on this dimension
Brand DNA alarm: If Preachy–Respectful scores below 4.0, the content may be lecturing players. Revise against voice principles before shipping.
Decision Framework

After any content launch

Send the Pulse survey. Read the scores. Make the call.

Send Pulse
3 Qs · <1 min
30 responses min
→
NPS 30+
All pairs 4.0+
Ship it
→
Send Recall
7–14 days later
Did it stick?
NPS 0–29
or pair < 4.0
Run Full survey for diagnostics
→
NPS < 0
or Preachy < 3.0
Stop & revise content

Total effort: 3–4 hours spread across 2 weeks.

Print the Quick-Reference Card →
Deploy

Try the survey widget

Self-contained, no backend, auto-scores everything. Embed it in your content hub with one line of HTML.

<iframe src="/tools/playbook/research/survey.html" width="100%" height="700" frameborder="0"></iframe>
Open full-screen →

Need something more bespoke?

Share the full research guide with your research team for custom instrument design, larger-scale studies, or cross-market analysis. Or contact us to discuss a tailored measurement program.