Every template here is generated from the same source: brand-controlled CSS and a shared content file, rendered to print- and screen-ready artwork. That’s why a floor decal, an Instagram story, and a welcome email all read as one voice. The same system powers the live, interactive Brand Book. The gallery below is organized by channel — browse the thumbnails, then pull the editable files from the live asset library.
These are previews. The full, ready-to-use asset library — logos, icons, and every template above — lives at the Playbook asset library. Need a branded landing page? Start from the responsible-gambling page template.
Social — cards & stories
Square feed cards (1080×1080) and full-bleed vertical stories (1080×1920) for Instagram, Facebook, and TikTok. Most bust a specific myth; a few teach a single number. Built to stop the scroll, not to lecture.
Posters
Large-format posters (1800×2400) for walls, lobbies, and back-of-house. Bold single ideas — know your game, no fine print, build your game IQ — plus game-specific odds pieces.
Print — rack cards, tents & brochures
Take-away and tabletop pieces for venue distribution: a 4×9″ rack card, a tabletop tent, a 6-panel tri-fold brochure, and a business-card-sized helpline reference. Each carries front-and-back copy and print-production notes in the source spec.
Digital displays
Screen-ready artwork for lobby displays, gaming-floor screens, and waiting areas — in both landscape (1920×1080) and portrait (1080×1920) orientations.
HTML email templates for the full lifecycle — a welcome series, deposit-tool alerts, a monthly play summary, and a reactivation flow. Each is a 600px-wide responsive layout.
Venue signage
Physical signage for casinos and partner venues — entrance signs, ATM-area signs, floor decals, restroom signs, and a back-of-house staff sign. The source guide covers placement and sizing for each.
How-to-play game cards
Bite-size game explainers (1080×1080) covering the odds and the one thing worth knowing about each game — plus a single infographic comparing odds across games. They pair with the full Game Guides.
Tier 2 — support & crisis
The warm, literal end of the system. These pieces appear when a player reaches for help — support pages, self-exclusion and cool-down screens, a limit-reached message, and matching support card, poster, and email. Humor drops away entirely.
One system, every channel
The templates aren’t designed one at a time. Each HTML template reads brand colors and fonts from a shared stylesheet and pulls its copy from the central content file, with white-label tokens resolved at build time. A headless-browser pipeline then screenshots each one to a pixel-perfect PNG. Change the brand config once — point-and-click in the Brand Configurator — and all 41 pieces update together.
- Brand config sets the colors, fonts, helpline number, and tagline in one place.
- Shared templates compose that config into 41 channel-specific layouts.
- Render pipeline resolves the copy and exports every template to print- and screen-ready artwork.
- Asset library publishes the finished files for marketing, print vendors, and venue teams to grab.
Scripts & specs (no thumbnail)
A handful of channels ship as written scripts and specifications rather than rendered images — they’re produced in motion, in person, or in your own CMS. The full copy and production notes live in the source repository. To get your frontline and customer-service teams fluent in these scripts, pair them with Playbook Academy.
TV & radio scripts
15- and 30-second spot scripts with shot descriptions and voiceover copy.
Digital pre-roll
6- and 15-second pre-roll specs for YouTube, streaming, and programmatic.
Hold messages
Telephone hold-message scripts for customer-service lines.
Mobile app touchpoints
In-app integration points — deposit screens, session timers, post-session recaps, push.
Social media toolkit
Platform specs, posting cadence, content mix, and hashtag strategy.
Website content hub
Site architecture, page templates, and SEO for the player-education hub.
Conversation scripts
Scenario-based frontline scripts — limit inquiries, self-exclusion, referrals.
Staff FAQ
Quick-reference answers for staff training on the tools and support resources.
These templates help you surface responsible-gambling information consistently, but they don’t guarantee regulatory compliance. Helpline display, age verification, and mandatory disclosures vary by market — pair the templates with the Compliance modules and your own legal review.