Visual Identity

Iconography

A custom icon set across six categories, each built on a dual stroke-weight system that quietly echoes the logo — heavy structure, light detail, the same Play-and-book contrast in miniature.

Icons are the brand’s shorthand. A player should know they’re looking at a deposit limit, a house-edge explainer, or a helpline before they read the label. The Playbook set keeps that recognition consistent across every screen and surface — and it does so with a single structural idea borrowed straight from the wordmark.

The dual stroke-weight system

The logo splits “Playbook” into two weights: Play at Inter 800 and BOOK at Inter 300. Every icon repeats that contrast with two stroke weights inside the same drawing.

2px

Primary strokes

Outer containers, main shapes, defining structure — the “Play” weight that carries the silhouette.

1px

Detail strokes

Inner details, accents, secondary elements — the “BOOK” weight that adds meaning without noise.

Why the 2:1 ratio matters

That two-to-one contrast builds a hierarchy inside each icon — the eye reads the structure first, the detail second — and ties the whole set to the wordmark’s design language. The contrast is obvious at 24px and still perceptible at 16px.

The icon library

The full set, organized into the six categories below. Each one is drawn on a 24 × 24 canvas and inherits its color from the surrounding text, so a single file works in navy on a card, white on a dark banner, or teal as an interactive accent. Every icon is downloadable from the Playbook asset library.

Game types

One mark per game family, so a player recognizes the activity before they read a word.

Cards
Cards Card games, blackjack
Dice
Dice Dice games, craps
Roulette
Roulette Roulette, casino games
Slots
Slots Slot machines
Sports
Sports Sports betting
Lottery
Lottery Lottery, scratch cards
Table
Table Table games, baccarat

Odds & math

The numbers behind the game — probability, house edge, and randomness made visual.

Percentage
Percentage Probabilities, return rates
Edge
Edge House edge, advantage
RNG
RNG Randomness, independence
Equal
Equal Equal probability, fairness

Player tools

The control surface — limits, budgets, timers, and the confirmations that reward using them.

Timer
Timer Session awareness
Limit
Limit Deposit / loss / wager limits
Budget
Budget Entertainment budget
Bell
Bell Notifications, reminders
History
History Play history, session log
Check
Check Confirmation
Activity
Activity Activity tracking, stats

Content & education

The literacy layer — quizzes, myth-busting, verified facts, and explainers.

Quiz
Quiz Quizzes, knowledge tests
Myth
Myth Myth-busting
Fact
Fact Facts, verified info
Info
Info Tips, explainers

Social & sharing

The social pillar — sharing, challenges, scores, and quick mobile linking.

Share
Share Social sharing
Challenge
Challenge Challenges, versus mode
Score
Score Achievements, scores
QR
QR QR codes, mobile linking

Support & safety

The help layer — calm, clear marks for helplines, warnings, and crisis resources.

Phone
Phone Helpline, support
Warning
Warning Warnings, caution
Help
Help Help resources, crisis lines
External
External External links
Playbook
Playbook Brand identifier, home

How they’re built

Every icon follows the same construction, which is what keeps the set coherent. The stroke weight lives on grouped paths inside each file — never on the root element — so the 2:1 ratio scales cleanly when you change only the width and height.

PropertyValue
StyleWeight-contrast outlined (dual stroke)
Primary stroke2px — containers, structure
Detail stroke1px — accents, inner elements
Stroke colorcurrentColor (inherits from the parent)
Fillnone (except dots and pips)
Line cap / joinRound
Canvas24 × 24 px
Optical sizes16, 24, 32, 48 px

Color by inheritance

Because each icon draws with stroke="currentColor", it picks up the CSS color of whatever element it sits in. There’s no recoloring step and no separate dark-mode file — set the parent’s color and the icon follows. Pair that with the brand palette and the set stays on-brand everywhere — as it does in the live interactive Brand Book.

Dice icon in navyNavy
Dice icon in tealTeal accent
Dice icon in orangeOrange CTA
Dice icon in white on darkWhite on dark

Using the set well

Do
  • Keep the dual stroke weight — it’s the brand signature.
  • Set color on the parent and let the icon inherit it.
  • Resize by changing width and height; leave the viewBox at 24.
  • Reach for an optical size (16 / 24 / 32 / 48) that fits the layout.
Don’t
  • Flatten the two weights into a single uniform stroke.
  • Hard-code a fill color that breaks inheritance.
  • Bake an icon into a button at a size below 16px.
  • Mix in third-party icons that don’t share the construction.

Source in the Playbook repo: visual-identity/iconography/