Brazil opened a brand-new federal betting market on 1 January 2025, ending years of legal grey area. The regime covers online fixed-odds sports betting and online games only; land-based casinos remain illegal. It is administered centrally through a single licensing and monitoring system, and it front-loads player protection harder than most markets — identity verification by facial recognition, self-limits chosen at registration, and a national exclusion platform that reaches every licensed operator at once. This page covers the regulator, the legal framework, the helpline and support duties, self-exclusion, player-protection tools, and the detailed advertising rules.
To test Playbook content against Brazil's rules interactively, use the live Coverage Map. The regulator is the Secretaria de Prêmios e Apostas (SPA/MF) within the Ministry of Finance, and the primary statute, Lei nº 14.790/2023, is published on the federal Planalto portal.
The new regime is built around three safeguards that few markets require together: mandatory facial-recognition identity verification, prudential self-limits chosen at the moment of registration (time and bet value), and a centralized national self-exclusion platform maintained by the SPA that blocks registration and access across every authorized operator simultaneously. Operators run on dedicated .bet.br domains through the SPA's SIGAP licensing and monitoring system, and advertising is bound by roughly nineteen enumerated prohibitions.
Who regulates: the SPA within the Ministry of Finance
The Secretaria de Prêmios e Apostas (SPA/MF) regulates the market from inside the Ministry of Finance. It licenses operators, monitors them through the SIGAP system (Sistema de Gestão de Apostas), and issues the detailed rules — the Portarias — that flesh out the governing law. This is a federal regime: the rules apply nationwide rather than state by state.
The foundation is Lei nº 14.790/2023 (the "Bets Law"), which legalised and structured online fixed-odds betting. The operational detail lives in a series of SPA/MF Portarias — 1.231/2024 (responsible gaming, advertising and bettor rights), 827/2024, 1.475/2024, and 2.579/2025 (which tightened centralized self-exclusion and registration self-limits). Earlier groundwork came from Lei nº 13.756/2018, which first created the fixed-odds betting category.
Legal requirements and permitted products
The floor is 18. The regulated market is online only — fixed-odds sports betting and online games — and runs exclusively on .bet.br domains. Land-based casinos remain illegal, so a Brazil deployment is an online deployment.
| Requirement / product | Status | Basis |
|---|---|---|
| Minimum betting age | 18+ — registration and play barred for anyone under 18 | Lei 14.790/2023, Art. 26 I |
| Online fixed-odds sports betting | Legal — licensed operators on .bet.br domains | Lei 14.790/2023 |
| Online games (iGaming) | Legal — licensed operators on .bet.br domains | Lei 14.790/2023 |
| Land-based casino | Remains illegal in Brazil | — |
| Bets on youth / under-18 competitions | Prohibited — cannot be offered as a betting market | Lei 14.790/2023, Art. 26 |
Because the regime covers online sports betting and online games, the obligations below apply to digital platforms on .bet.br domains. For the player-facing math behind these products, the Game Guides cover sports betting and slots in plain language.
Key requirements
The detailed duties come from Lei 14.790/2023 and the SPA/MF Portarias. Each requirement below links to its primary source.
| Requirement | Reference | Verticals |
|---|---|---|
| RTP & fixed-odds disclosure Operators must inform players of the theoretical Return to Player (RTP) of each online game, and bettors have the right to know the fixed odds of the events and games offered. | Portaria SPA/MF 1.231/2024, Art. 4 II; Art. 23 V | Online, Sports |
| Warning clauses in all marketing Every communication, ad and marketing piece must carry an 18+ mark or the notice "proibido para menores de 18 anos," plus an addiction-risk warning — clear, legible, at least 10% of the ad size. | Lei 14.790/2023, Art. 16; Portaria 1.231/2024, Art. 13 | Online, Sports |
| Customer-service & ombudsman channels Internet-accessible customer-service and ombudsman channels must guide at-risk bettors and their families toward help and treatment. No specific government helpline number is prescribed. | Portaria SPA/MF 1.231/2024, Art. 4 XII–XIII | Online, Sports |
| Self-exclusion (per-operator & national) Bettors may self-exclude per operator or nationally, through a centralized SPA platform that blocks registration and access across all authorized betting systems. Operators must surface a highlighted link to it and stop marketing to excluded persons. | Portaria 1.231/2024, Art. 4 IV(d)/V & Art. 11 VII (amended by Portaria 2.579/2025) | Online, Sports |
| Prudential limits & monitoring panel Bettors set prudential limits (time, loss, total deposited, number of bets), session alerts and pause periods, and see a permanent panel of time used, losses and balance. Limit increases take effect only 24 hours after the request. Self-limits on time and bet value must be set at registration. | Portaria 1.231/2024, Art. 4 IV/X/XI (amended by Portaria 2.579/2025) | Online, Sports |
| Advertising prohibitions Roughly nineteen enumerated bans: no misleading claims about winning; no suggestion of easy gain or that betting drives success, income or investment; no celebrity endorsement to that effect; no targeting of minors. Every ad must identify as advertising and state the SPA authorization. | Lei 14.790/2023, Art. 17; Portaria 1.231/2024, Art. 12 | Online, Sports |
| Minimum age (18+) Betting by under-18s is prohibited; all communications must display the 18+ mark or the notice "proibido para menores de 18 anos." Youth and under-18 competitions cannot be bet upon. | Lei 14.790/2023, Art. 26 I and Art. 3; Portaria 1.231/2024, Art. 13 I | Online, Sports |
| Responsible-gaming policy & support Operators must run a free Portuguese-language customer-service and ombudsman channel and keep a documented responsible-gaming policy with behavioural monitoring. No specific staff-certification scheme is prescribed. | Lei 14.790/2023, Art. 28; Portaria 1.231/2024, Art. 4 XII and Art. 5 | Online, Sports |
| Financial history & payout integrity Bettors have the right to their full financial-movement history and a permanent panel of time used, losses and balance. Prizes are payable only to the bettor’s own bank or payment account at a Banco Central-authorized institution — no third-party payouts. | Portaria 1.231/2024, Art. 4 X and Art. 23 VI; Lei 14.790/2023, Art. 30 | Online, Sports |
Support duties and the helpline question
Brazil's regime is unusual in one respect for content teams: it does not prescribe a single national problem-gambling helpline number. Instead, the law places the duty on operators. Under Portaria 1.231/2024 (Art. 4 XII–XIII), each operator must run internet-accessible customer-service and ombudsman channels — free and in Portuguese — that guide at-risk bettors and their families toward help and treatment.
Because no government helpline number is mandated, Playbook content for Brazil should point players to the operator's own support and ombudsman channels rather than printing a national line that does not exist. Where a specific service is named on the operator's platform, use that. Brazil's public health system has also begun adding treatment pathways for gambling harm, but those are clinical services, not a single advertised hotline — describe the route to help generally rather than inventing a number.
Both displays below meet the duty. The on-brand version frames support as an open door and routes to the operator's own channel.
Bare compliance
If betting is causing you problems, contact our customer-service and ombudsman channel for help and information.
The Playbook way
Free, confidential support — for you or your family. Questions about your betting, or want to take a break? Reach our support team anytime, in Portuguese.
Self-exclusion: per-operator and national
Brazil offers two layers of exclusion under Portaria 1.231/2024 (as amended by Portaria 2.579/2025). A bettor can self-exclude from a single operator — the account closes, and re-registration is only possible after the chosen term — or nationally, through a centralized SPA platform that blocks registration and access across every authorized betting system at once, for a definite or indefinite period.
Operators are required to surface a clear, highlighted link to the central self-exclusion platform, and must not send advertising to anyone who is self-excluded or court-excluded. Playbook content should make the national option easy to find and explain plainly that it covers all licensed .bet.br operators — not just the one the player is on. In casual Tier 1 copy, say "take a break" or "step away"; reserve "self-exclusion" and "central platform" for formal Tier 2 contexts such as help pages and the exclusion flow itself.
Player-protection tools
Brazil front-loads protection at registration and keeps it visible throughout play. Under Portaria 1.231/2024 (amended by 2.579/2025), operators must let bettors set prudential limits and must show them where they stand at all times.
- Set prudential limits by elapsed time, financial loss, total deposited, or number of bets — bound to daily, weekly or monthly periods.
- Choose time and bet-value self-limits at registration, before play begins (added by Portaria 2.579/2025).
- Receive session alerts or blocks, and set pause periods.
- See a permanent panel of time used, losses incurred and available balance.
- Rely on a 24-hour delay: any limit increase or pause removal takes effect only 24 hours after the request.
- Access a full financial-movement history — deposits, withdrawals, stakes and prizes (Lei 14.790/2023, Art. 30).
Brazil mandates facial-recognition identity verification as part of registration — a stricter onboarding gate than most markets. Combined with payouts restricted to the bettor’s own Banco Central-authorized account (no third-party payouts), the rules tie each account firmly to a single verified person. Playbook onboarding copy should set the expectation early that a real identity check is part of signing up.
"Set your limits as you sign up — time and stake, your call. You can always tighten them." (registration self-limits) · "Your panel shows time played, losses and balance — always one tap away." (monitoring panel) · "Loosening a limit waits 24 hours. A built-in pause to think it over." (cooling-off) · "Want to step away? You can self-exclude from us — or from every licensed site at once." (self-exclusion).
Advertising restrictions
Advertising is tightly controlled. Lei 14.790/2023 (Art. 17) and Portaria 1.231/2024 (Art. 12) set out roughly nineteen enumerated prohibitions, and every ad must identify itself as advertising and state the SPA authorization. Separately, all marketing must carry the warning clauses — an 18+ mark or "proibido para menores de 18 anos," plus an addiction-risk warning, at least 10% of the ad size.
- Unfounded or misleading claims about winning probabilities or gains
- Suggesting easy gain, or that betting drives personal, social or financial success
- Celebrity endorsement implying betting brings success or income
- Portraying betting as a life priority, an income source, an investment, or a fix for problems
- Sexual or objectifying content; any targeting of or featuring minors
- Identify the content clearly as advertising
- State the operator's SPA authorization
- Show the 18+ mark or "proibido para menores de 18 anos"
- Carry an addiction-risk warning, at least 10% of the ad size
- No advertising at all to self-excluded or court-excluded persons
Most Playbook content is educational — how betting and odds work, RTP literacy, where to get help — so the promotional bans do not constrain it. The guardrails are simple: never imply easy money or guaranteed wins, always carry the 18+ and risk warnings on anything that reads as marketing, and keep educational and promotional messaging clearly separate.
This page is a summary for content and marketing teams — a map of Brazil's regulatory landscape, not legal advice. The regime is new and still settling: Lei 14.790/2023 is fleshed out by several SPA/MF Portarias, and rules on self-exclusion, self-limits and advertising have already been amended since launch. Confirm current SPA requirements and Portaria text with qualified counsel before deployment. To pressure-test Playbook content against these rules, use the live Coverage Map.